Cardano for Users: Onboarding Made Epic

Marketing & Innovation Proposal by STORM Partners

Cardano for Users: Onboarding Made Epic

Marketing & Innovation Proposal by STORM Partners

Problem Statement

Despite Cardano's robust technological foundation and a diverse ecosystem of projects, user adoption remains a significant challenge. The CardanoCube interactive map showcases a plethora of projects spanning DeFi, NFTs, identity solutions, and more. However, the lack of cohesive marketing strategies, user-friendly onboarding processes, and cross-project collaborations hampers the ecosystem's ability to attract and retain users. This fragmentation leads to missed opportunities in leveraging Cardano’s network effects and potential to synergistically align forces for the great good of Cardano's expansion beyond Web3.

Problem Statement

Proposal Benefit

We aim to become the implementation partner that delivers a unified global growth strategy that yields multiple benefits:

Proposal Benefit

We aim to become the implementation partner that delivers a unified global growth strategy that yields multiple benefits:

Proposal Benefit

We aim to become the implementation partner that delivers a unified global growth strategy that yields multiple benefits:

Enhanced User Acquisition

Systemize ideal client profiling, user journey mapping and best-in-class targeted marketing campaigns that attract new users to the Cardano ecosystem.

Enhanced User Acquisition

Systemize ideal client profiling, user journey mapping and best-in-class targeted marketing campaigns that attract new users to the Cardano ecosystem.

Enhanced User Acquisition

Systemize ideal client profiling, user journey mapping and best-in-class targeted marketing campaigns that attract new users to the Cardano ecosystem.

Brand Recognition

This ecosystem-wide cohesive marketing approach, unseen at this level, will strengthen Cardano's brand identity, positioning it as a user-centric blockchain platform and plant the flag of a globally-aligned system of multiple expanding participants.

Brand Recognition

Increased User Retention

Streamline, friction-free, onboarding across ecosystems with activation and retention best practices employed by leading technical growth firms. By providing educational resources and community engagement initiatives, ecosystem participants will benefit from a unification of Cardano and end-user benefits reaping more value and reasons to stay within the ecosystem.

Increased User Retention

Ecosystem Synergy

Facilitating collaborations among projects, segmented by vertical, will create a more interconnected and robust ecosystem, enhancing the overall user experience.

Ecosystem Synergy

Facilitating collaborations among projects, segmented by vertical, will create a more interconnected and robust ecosystem, enhancing the overall user experience.

Our Proposal

This proposal aligns with Cardano's roadmap, particularly the Basho and Voltaire phases, focusing on scalability, interoperability, and governance. By enhancing user growth, we contribute to the network's resilience and decentralization goals. STORM Partners proposes a comprehensive 12-month initiative to drive user growth across the Cardano ecosystem. Leveraging our expertise in marketing, community building, and strategic partnerships, we aim to:

Our Proposal

Develop Unified Onboarding Processes

Create standardized onboarding materials and tutorials to guide new users through the ecosystem.

Develop Unified Onboarding Processes

Create standardized onboarding materials and tutorials to guide new users through the ecosystem.

Develop Unified Onboarding Processes

Create standardized onboarding materials and tutorials to guide new users through the ecosystem.

Launch Targeted Marketing Campaigns

Implement data-driven campaigns to reach potential users across various demographics and regions.

Launch Targeted Marketing Campaigns

Implement data-driven campaigns to reach potential users across various demographics and regions.

Launch Targeted Marketing Campaigns

Implement data-driven campaigns to reach potential users across various demographics and regions.

Facilitate Cross-Project Collaborations

Organize events and workshops to encourage partnerships among projects, enhancing user experiences.

Facilitate Cross-Project Collaborations

Organize events and workshops to encourage partnerships among projects, enhancing user experiences.

Facilitate Cross-Project Collaborations

Organize events and workshops to encourage partnerships among projects, enhancing user experiences.

Establish Community Engagement Programs

Initiate ambassador programs and community events to foster a sense of belonging and active participation.

Establish Community Engagement Programs

Initiate ambassador programs and community events to foster a sense of belonging and active participation.

Establish Community Engagement Programs

Initiate ambassador programs and community events to foster a sense of belonging and active participation.

TVL Increasing

Moreover, the Messari Q4 2023 report highlights a 166% quarter-over-quarter increase in Cardano's Total Value Locked (TVL), indicating growing developer activity and ecosystem engagement.

TVL Increasing

Moreover, the Messari Q4 2023 report highlights a 166% quarter-over-quarter increase in Cardano's Total Value Locked (TVL), indicating growing developer activity and ecosystem engagement.

Key Dependencies

Collaboration with Cardano Foundation:

To ensure alignment with broader ecosystem goals and access to resources.

Collaboration with Cardano Foundation:

To ensure alignment with broader ecosystem goals and access to resources.

Collaboration with Cardano Foundation:

To ensure alignment with broader ecosystem goals and access to resources.

Engagement with Ecosystem Projects

Active participation from various projects for collaborative initiatives.

Engagement with Ecosystem Projects

Active participation from various projects for collaborative initiatives.

Engagement with Ecosystem Projects

Active participation from various projects for collaborative initiatives.

Access to Analytics Tools

To monitor user engagement and campaign effectiveness.

Access to Analytics Tools

To monitor user engagement and campaign effectiveness.

Tangible Milestones and Outcomes:

Quarter 1: Research and development of onboarding materials; initiation of marketing campaigns.

Total Budget: CHF 1800000

Quarter 2: Launch of community engagement programs; first cross-project collaboration event.

Quarter 3: Evaluation of campaign effectiveness; adjustments based on feedback; expansion of initiatives.

Quarter 4: Final assessment; documentation and handover of materials; training sessions for sustainability.

Cinematic Production – CHF 300000

Scope: Produce 2 high-quality cinematic videos (3–5 minutes each) highlighting Cardano's ecosystem, success stories, and user testimonials.

Distribution: Disseminate through Cardano's official channels, partner networks, and major blockchain events.

Targeted ROI Metrics: Achieve 350,000 combined views across platforms within the first 3 months of release, with an engagement rate of at least 4%.

Roadshows, Roundtables, Growth Hackathons – CHF 500000

Scope: Organize 3 regional roadshows, 2 industry roundtables, and 1 hackathon to engage technical growth marketers and the broader community.

Locations: Strategic regions across Europe.

Targeted ROI Metrics: Engage over 600 participants across all events, with at least 25% converting to active contributors or users within the Cardano ecosystem.

Travel & Regulatory Outreach – CHF 200000

Scope: Facilitate travel for key personnel to attend international conferences, engage with regulators, and establish partnerships.

Activities: Participation in at least 7 major industry events and 10 meetings with regulatory bodies or potential institutional partners.

Targeted ROI Metrics: Establish 3 new strategic partnerships and contribute to at least 2 regulatory frameworks or consultations.

Campaign Personnel & Advisory – CHF 650000

Scope: Recruit and compensate a dedicated team comprising campaign managers, marketing specialists, content creators, and advisors.

Deliverables: Develop and execute comprehensive marketing strategies, content plans, and community engagement initiatives.

Targeted ROI Metrics: Achieve a 15% increase in Cardano's user base and a 10% growth in active community participation over 12 months.

Contingency & Community Grants – CHF 150000

Scope: Allocate funds for unforeseen expenses and provide grants to community-led initiatives that align with the campaign's objectives.

Deliverables: Support at least 7 community projects or events that promote Cardano's adoption and visibility.

Targeted ROI Metrics: Ensure that funded community initiatives reach a combined audience of 35,000 individuals and result in measurable engagement metrics.

Total Budget: CHF 1800000

Cinematic Production – CHF 300000

Scope: Produce 2 high-quality cinematic videos (3–5 minutes each) highlighting Cardano's ecosystem, success stories, and user testimonials.

Roadshows, Roundtables, Growth Hackathons – CHF 500000

Scope: Organize 3 regional roadshows, 2 industry roundtables, and 1 hackathon to engage technical growth marketers and the broader community.

Locations: Strategic regions across Europe.

Targeted ROI Metrics: Engage over 600 participants across all events, with at least 25% converting to active contributors or users within the Cardano ecosystem.

Travel & Regulatory Outreach – CHF 200000

Scope: Facilitate travel for key personnel to attend international conferences, engage with regulators, and establish partnerships.

Activities: Participation in at least 7 major industry events and 10 meetings with regulatory bodies or potential institutional partners.

Targeted ROI Metrics: Establish 3 new strategic partnerships and contribute to at least 2 regulatory frameworks or consultations.

Campaign Personnel & Advisory – CHF 650000

Scope: Recruit and compensate a dedicated team comprising campaign managers, marketing specialists, content creators, and advisors.

Deliverables: Develop and execute comprehensive marketing strategies, content plans, and community engagement initiatives.

Targeted ROI Metrics: Achieve a 15% increase in Cardano's user base and a 10% growth in active community participation over 12 months.

Contingency & Community Grants – CHF 150000

Scope: Allocate funds for unforeseen expenses and provide grants to community-led initiatives that align with the campaign's objectives.

Deliverables: Support at least 7 community projects or events that promote Cardano's adoption and visibility.

Targeted ROI Metrics: Ensure that funded community initiatives reach a combined audience of 35,000 individuals and result in measurable engagement metrics.

Total Budget: CHF 1800000

Knowledge Transfer

All developed materials and strategies will be documented and shared with the community for ongoing use.

Knowledge Transfer

All developed materials and strategies will be documented and shared with the community for ongoing use.

Maintenance and Support Post-Development

Training Programs

Conduct workshops to train community members and project teams on sustaining user growth efforts.

Training Programs

Conduct workshops to train community members and project teams on sustaining user growth efforts.

Feedback Mechanism

Establish channels for continuous feedback to adapt and improve strategies over time.

Feedback Mechanism

Establish channels for continuous feedback to adapt and improve strategies over time.

Cost Breakdown

Cinematic Production – CHF 300000

Scope: Produce 2 high-quality cinematic videos (3–5 minutes each) highlighting Cardano's ecosystem, success stories, and user testimonials.

Roadshows, Roundtables, Growth Hackathons – CHF 500000

Scope: Organize 3 regional roadshows, 2 industry roundtables, and 1 hackathon to engage technical growth marketers and the broader community.

Locations: Strategic regions across Europe.

Targeted ROI Metrics: Engage over 600 participants across all events, with at least 25% converting to active contributors or users within the Cardano ecosystem.

Travel & Regulatory Outreach – CHF 200000

Scope: Facilitate travel for key personnel to attend international conferences, engage with regulators, and establish partnerships.

Activities: Participation in at least 7 major industry events and 10 meetings with regulatory bodies or potential institutional partners.

Targeted ROI Metrics: Establish 3 new strategic partnerships and contribute to at least 2 regulatory frameworks or consultations.

Campaign Personnel & Advisory – CHF 650000

Scope: Recruit and compensate a dedicated team comprising campaign managers, marketing specialists, content creators, and advisors.

Deliverables: Develop and execute comprehensive marketing strategies, content plans, and community engagement initiatives.

Targeted ROI Metrics: Achieve a 15% increase in Cardano's user base and a 10% growth in active community participation over 12 months.

Contingency & Community Grants – CHF 150000

Scope: Allocate funds for unforeseen expenses and provide grants to community-led initiatives that align with the campaign's objectives.

Deliverables: Support at least 7 community projects or events that promote Cardano's adoption and visibility.

Targeted ROI Metrics: Ensure that funded community initiatives reach a combined audience of 35,000 individuals and result in measurable engagement metrics.

Total Budget: CHF 1800000

Cinematic Production – CHF 300000

Scope: Produce 2 high-quality cinematic videos (3–5 minutes each) highlighting Cardano's ecosystem, success stories, and user testimonials.

Roadshows, Roundtables, Growth Hackathons – CHF 500000

Scope: Organize 3 regional roadshows, 2 industry roundtables, and 1 hackathon to engage technical growth marketers and the broader community.

Locations: Strategic regions across Europe.

Targeted ROI Metrics: Engage over 600 participants across all events, with at least 25% converting to active contributors or users within the Cardano ecosystem.

Travel & Regulatory Outreach – CHF 200000

Scope: Facilitate travel for key personnel to attend international conferences, engage with regulators, and establish partnerships.

Activities: Participation in at least 7 major industry events and 10 meetings with regulatory bodies or potential institutional partners.

Targeted ROI Metrics: Establish 3 new strategic partnerships and contribute to at least 2 regulatory frameworks or consultations.

Campaign Personnel & Advisory – CHF 650000

Scope: Recruit and compensate a dedicated team comprising campaign managers, marketing specialists, content creators, and advisors.

Deliverables: Develop and execute comprehensive marketing strategies, content plans, and community engagement initiatives.

Targeted ROI Metrics: Achieve a 15% increase in Cardano's user base and a 10% growth in active community participation over 12 months.

Contingency & Community Grants – CHF 150000

Scope: Allocate funds for unforeseen expenses and provide grants to community-led initiatives that align with the campaign's objectives.

Deliverables: Support at least 7 community projects or events that promote Cardano's adoption and visibility.

Targeted ROI Metrics: Ensure that funded community initiatives reach a combined audience of 35,000 individuals and result in measurable engagement metrics.

Total Budget: CHF 1800000

Cinematic Production – CHF 300000

Scope: Produce 2 high-quality cinematic videos (3–5 minutes each) highlighting Cardano's ecosystem, success stories, and user testimonials.

Roadshows, Roundtables, Growth Hackathons – CHF 500000

Scope: Organize 3 regional roadshows, 2 industry roundtables, and 1 hackathon to engage technical growth marketers and the broader community.

Locations: Strategic regions across Europe.

Targeted ROI Metrics: Engage over 600 participants across all events, with at least 25% converting to active contributors or users within the Cardano ecosystem.

Travel & Regulatory Outreach – CHF 200000

Scope: Facilitate travel for key personnel to attend international conferences, engage with regulators, and establish partnerships.

Activities: Participation in at least 7 major industry events and 10 meetings with regulatory bodies or potential institutional partners.

Targeted ROI Metrics: Establish 3 new strategic partnerships and contribute to at least 2 regulatory frameworks or consultations.

Campaign Personnel & Advisory – CHF 650000

Scope: Recruit and compensate a dedicated team comprising campaign managers, marketing specialists, content creators, and advisors.

Deliverables: Develop and execute comprehensive marketing strategies, content plans, and community engagement initiatives.

Targeted ROI Metrics: Achieve a 15% increase in Cardano's user base and a 10% growth in active community participation over 12 months.

Contingency & Community Grants – CHF 150000

Scope: Allocate funds for unforeseen expenses and provide grants to community-led initiatives that align with the campaign's objectives.

Deliverables: Support at least 7 community projects or events that promote Cardano's adoption and visibility.

Targeted ROI Metrics: Ensure that funded community initiatives reach a combined audience of 35,000 individuals and result in measurable engagement metrics.

Total Budget: CHF 1800000

Team Credentials

The STORM Partners' team includes channel-specific experts across the entire marketing stack and award-winning professionals with recognition from prominent platforms like Twitter for innovative campaigns. Ready to execute on day one, we leverage an extensive network of creatives and PR contacts in the Web3 space. We have successfully executed projects for international giants such as Google, Ferrero, and Coca-Cola, bringing a wealth of experience and creativity to the table. Our team has specific experience in blockchain marketing, having developed campaigns that successfully bridged technical complexity with accessible storytelling. Additionally, we have established expertise in community-driven marketing initiatives, having previously built ambassador programs and technical advisory boards for Web3 projects that ensured authentic, technically sound messaging.